Mobile Phones and Visitor Tracking

JulianBickersteth — Thu, 30 Sep 2010 23:34:39 +0000

MW2011

Published Paper:

Keywords:

google analytics

Keywords:

museum

Keywords:

visitor

Keywords:

mobile tracking

Keywords:

visitor studies

Abstract:

Google Analytics provides museums with extensive data around visits to their virtual sites. Physical visits and the way in which visitors track around museums is currently much harder to monitor. This paper discusses the opportunity that mobile phone WiFi, Bluetooth and TMSI signals provide to allow visitor tracking. The resulting data has potentially great value to museums in understanding how exhibitions and museums spaces are used, in forming exhibition design, assessing the return on investment of interactives and even profiling visitors. Two pilot studies using comparative technologies will also be discussed.

Type:

Paper - in formal session

Mobile Parade

Authors:

Julian Bickersteth

Christopher Ainsley

museumsandtheweb.com - visitor

Mobile Phones and Visitor Tracking