museumsandtheweb.com - youtube

Moving the Museum to the Medium: YouTube Play and the Guggenheim

nsemel — Thu, 30 Dec 2010 21:50:47 +0000

MW2011

Keywords:

youtube

Keywords:

video

Keywords:

social media

Keywords:

metrics

Keywords:

art

Keywords:

collaboration

Keywords:

presentation

Keywords:

global

Abstract:

In June 2010, the Guggenheim Museum and YouTube, in collaboration with HP and Intel, launched YouTube Play. A Biennial of Creative Video, a project conceived to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Drawing on the Guggenheim’s ongoing commitment to new media, the goal of the project was not to discover what’s ‘now,’ but what’s next in creative
video.

Over 23,000 video submissions were received from creators in 91 countries around the world, which were considered by the Guggenheim curatorial team for the shortlist. A jury of experts comprising celebrated figures from the worlds of art, design, film, and entertainment reviewed the submissions for inclusion in the first biennial of creative video organized by a major museum of contemporary art. The 25 videos were on view in the Guggenheim Museum for four days and a live event celebrating the work was lived streamed to the world on youtube.com/play.

In conjunction with the project, the Guggenheim curatorial team launched The Take Blog (guggenheim.org/thetake), a space on the Guggenheim’s Web site for commentary and discussion by the museum’s invited guests, staff, and Web site visitors featuring writings by scholars, artists, and other experts. The blog provided a
space for the expert community to elevate the conversation surrounding the project and provided a discussion platform for topics including online video, digital content, the history of video art, and the effects of the Internet on art and culture.

Social media was the primary tool used to engage online audiences with The Take Blog over the four-month life of the YouTube Play project and beyond, along with e-mail marketing and on-site computer kiosks at the museum. Strategic social media collaboration with YouTube and HP served to drive growth and attract new audiences on the Guggenheim’s social media channels and Web site. From July 1-Nov 1, 2010, both Facebook and Twitter amassed over 76,000 new followers, a 94% and 67% increase respectively, while the blog attracted over 67,000 visitors--more than
major exhibition microsites such as Kandinsky and Frank Lloyd Wright: From Within Outward.

In addition, the YouTube Play Web site garnered more than 10 million online viewers the day of the live event—a greater number of views than the Guggenheim Web site received the entire year.
To date, the project has attracted over 23 million viewers to the YouTube Play Web site, providing a platform to highlight some of the most innovative work being produced online today. These unfathomable statistics were achieved through tapping into YouTube, HP and Intel’s deep technological resources, the Guggenheim’s expertise in new media, and the collective communications outreach in the global social space.

Type:

Demonstration - show your project

Demonstration V

Site:

http://www.youtube.com/play

Authors:

Nora Semel

Francesca Merlino

Accelerating in Flight: Access to a Collection via Flickr

alanrenga — Tue, 21 Dec 2010 18:27:43 +0000

MW2011

Keywords:

youtube

Keywords:

digitization

Keywords:

films

Keywords:

digital photos

Keywords:

social media

Keywords:

flikr

Keywords:

aviation

Abstract:

In an effort to get more of the Balboa Park Museum’s collections online and accessible to the public, the Balboa Park Online Collaborative (BPOC) has been leading an effort to efficiently and quickly digitize the wealth of media in the Park’s museum collections. This demonstration will show how the San Diego Air and Space Museum (SDASM) has successfully digitized and placed on Flickr tens of thousands of images. The SDASM archival team of Alan Renga and Katrina Pescador were able to complete this enormous task with a new highly specialized rapid capture station, purchased by BPOC as part of its mission to implement new technology to provide increased visitor access and participation. More than 40,000 images have been digitized from the photography collection of the SDASM’s archive using the rapid capture station since January of 2010. In May, the first batch of photographs were uploaded to Flickr and since then more than 100,000 images (including images which had been digitized during the past decade) from the collection have been posted. As a result, this collection has drawn close to a million and a half visits, eight times the normal traffic to the Museum’s site. The demonstration will include images of the rapid capture station and will show the Flickr site. SDASM staff members will be on hand to talk about planning, results and challenges that were encountered. The SDASM staff will also talk about and demonstrate a similar project they are undertaking involving the digitization of their 16mm films, which are being put on a YouTube nonprofit partnership channel.

Type:

Paper - in formal session

Site:

http://www.flickr.com/photos/sdasmarchives/

Authors:

Alan Renga

Technologies, like Museums, are Social

jtrant — Wed, 01 Oct 2008 22:03:08 +0000

Bearman, D., & Trant J. (2008). Technologies, like Museums, are Social. Museums and the Web 2008.