museumsandtheweb.com - users

Exploring the Relationship between Visitor Motivation and Engagement in Online Museum Audiences

silviaf — Thu, 29 Mar 2012 05:26:28 +0000

MW2012

Silvia Filippini Fantoni, Rob Stein, Gray Bowman, Indianapolis Museum of Art, USA

http://www.imamuseum.org/

Abstract

In this paper, the authors will describe the rationale, methodology, and results of a series of studies that have been conducted with visitors to the Indianapolis Museum of Art website. The objective of the studies is to better understand people’s motivation for visiting the site and whether this motivation has an impact on the way they engage online. The hope is that these results will provide a reference dataset, and a replicable model for other museums that are interested in better understanding their online audience and in conducting similar studies for their own web efforts.

Program Item Reference:

Exploring the Relationship Between Visitor Motivation and Engagement in Online Museum Audiences

Collecting Software: A New Challenge for Archives & Museums

ngamble — Fri, 14 Nov 2008 18:48:29 +0000

Bearman, D. (1990). Collecting Software: A New Challenge for Archives & Museums. Archives and Museum Informatics Technical Reports. 80 pp.

The Use, Usefulness, and Value of Museums in the U.S

jtrant — Wed, 02 May 2007 00:56:06 +0000

Griffiths, J. - M., Aerni S. E., & King D. (2007). The Use, Usefulness, and Value of Museums in the U.S. (Trant, Jennifer, David Bearman, Ed.).Museums and the Web 2007. Proceedings.