museumsandtheweb.com - audience

You’ve Gone Mobile, Now What?

ABurnette — Sat, 01 Oct 2011 06:43:15 +0000

MW2012

Keywords:

mobile

Keywords:

MoMA

Keywords:

audience

Keywords:

apps

Keywords:

SFMOMA

Keywords:

revenue

Abstract:

This paper and presentation uses the experiences and research underway at both an art museum and a science museum to build on last year’s presentation, Getting On (Not Under) the Mobile 2.0 Bus. Following the launches of several mobile initiatives at The Museum of Modern Art, including an iPhone/Android app, an exhibition-specific iPad app, a mobile version of their website, MoMA.org, and a pending activity app, the museum has begun to ask themselves a series of questions about the use and future expansion of their overall mobile program. In the meantime, the Museum of Science, Boston, has been exploring various mobile experiences and related business models, including treks for visitors on the SCVNGR game platform, a mobile interpretive application for the permanent Museum Then & Now exhibit, collaborations with local companies to produce near location-based mobile applications, and research and development in experience-enhancing mobile applications, such as augmented reality implementations. As the applications of mobile technologies are broad, the Museum of Science is likewise beginning to assess the success of recent mobile endeavors and assess the best strategy for future mobile development and implementations.

Rather than being a case study of what’s already been done, however, this paper and subsequent presentation will focus more on the present and future. How are the existing mobile applications and sites being used? What are the considerations for building an app that serves both in-house and off-site audiences? How do we assess ROI for both mission and margin? How do we create sustainable solutions for mobile experiences? How do we build mobile experiences specific to different museum environments and modes of visitor participation? And finally, what does looking beyond museums reveal about where the industry is going in terms of features, audience, and revenue?

Type:

Paper - in formal session

Mobile strategy

Authors:

Allegra Burnette

Marc Check

Audience+: A holistic approach to developing social media guidelines for Swiss Museums.

Axel Vogelsang — Wed, 29 Sep 2010 21:22:06 +0000

MW2011

Published Paper:

Audience+: A Holistic Approach to Developing Social Media Guidelines for Swiss Museums

Keywords:

Web 2.0

Keywords:

social media

Keywords:

strategy

Keywords:

audience

Keywords:

participation

Keywords:

Switzerland

Abstract:

The project ‘Audience+, Museums and the Participative Web’ investigates the challenges and opportunities for museums in the German-speaking part of Switzerland with regards to the use of digital social media. It is supported by the Organisation of Swiss museums and aims at developing best practice guidelines for Swiss museums. The guideline not only seeks to give hands-on guidance for the first steps but it also explains how social media can work beyond the role of mere marketing tool, opening up opportunities for a broader user experience. The data, information and insights supporting the research were generated through a diversity of methods, including a survey amongst Swiss museums, a series of workshops, and an extensive use of social media as part of the research process.

Type:

Paper - in formal session

Social Media and Beyond

Authors:

Axel Vogelsang

Bettina Minder

Small Towns and Big Cities: How Museums Foster Community Online

biblio — Wed, 14 Apr 2010 22:10:55 +0000

MacArthur, M., & Allen-Greil D. (2010). Small Towns and Big Cities: How Museums Foster Community Online. (Trant, Jennifer, David Bearman, Ed.).Museums and the Web.