museumsandtheweb.com - art

So You Want To Be an Artist? How the National Gallery of Canada Used Social Media to Connect with Teens

Gary G — Mon, 19 Dec 2011 19:58:59 +0000

MW2012

Keywords:

socialmedia

Keywords:

teen

Keywords:

art

Keywords:

artgallery

Keywords:

outreach

Keywords:

contest

Abstract:

This session presents a demonstration of how the National Gallery of Canada engaged teens from across the country in an online contest, So You Want To Be an Artist? [makeart.gallery.ca] where they shared their creativity through social media. Teens were invited to submit artworks online and have their friends and family vote for them. The twelve works with the most votes were then exhibited at the National Gallery of Canada and a jury selected the top three winners. Inspired by the reach of current web and new media technologies, this program represented several ‘firsts’ for the Gallery, including using social media (Facebook, Twitter, Youtube) as a primary means of dissemination and communication. As a national institution, the Gallery is dedicated to engaging a diverse range of audiences, many of whom may never visit their national art collection because of where they live.

Initially conceived as a website targeted to schools, designed to make the collection known to teens and based on a theme determined by the Gallery, the project evolved to be open to all teens, about themes of their choosing, and leveraged their comfort using social media. In the spirit of innovation, risk-taking, and being visitor-centred, the Gallery expanded on its standard approaches to program delivery and experimented with social media in order to engage meaningfully with a national teen audience. From across the country, 126 youth submitted artwork online. These submissions garnered 22,000 votes on Facebook, and the contest website was visited by over 55,000 people. By April 2012 the second iteration of the contest will be well underway.

Participants will learn how social media can offer access to diverse audiences; they will become aware of potential benefits and risks in using social media as a method of community building; they will become more open to experimenting and taking risks with social media. Participants will come away with practical tips, tricks, and lessons learned about using social media in program delivery.

The demonstration will be of interest to new or mid-career museum professionals in interpretation and education, marketing and public relations, and web and new media who seek to engage with diverse publics, possibly over a large geographic area. It will also be of particular interest to those who are developing strategies for using social media to engage meaningfully with new audiences, and who – with limited human and financial resources— seek effective ways of leveraging existing networks of communities.

Insights from staff and participants will be shared. Lessons learned and questions raised will be linked to other examples of current best practice to reveal some of the new ways of thinking— about audiences, staff roles, and the value of social media—that can help move us towards being more responsive and inclusive.

Type:

Demonstration - show your project

MW2012 Demonstrations III

Site:

http://makeart.gallery.ca/index.php/gallery/

Authors:

Gary Goodacre

CAM St. Louis App

aelmestad — Wed, 16 Nov 2011 22:58:50 +0000

MW2012

Keywords:

cam

Keywords:

app

Keywords:

st. louis

Keywords:

contemporary

Keywords:

art

Keywords:

museum

Keywords:

toky

Keywords:

branding

Keywords:

CMS

Keywords:

iphone

Keywords:

camstl

Abstract:

Do you want to engage with the most innovative and relevant art being made today? There’s an App for that. As a non-collecting institution, the Contemporary Art Museum (CAM) St. Louis focuses its efforts on featuring local, national and international, well-known and newly established artists from diverse backgrounds, working in all types of media. With an intense schedule of ever-changing exhibitions in the Main Galleries and Front Room mixed with diverse public programs, ongoing educational programs, and hip social events, an App is the logical tool for today’s museum visitor.

The CAM App is the first of its kind and functions on a local, regional, and national level. Utilizing the GPS of the iPhone, the CAM App provides users with a unique experience each time they launch the App. If launched within the museum, the interface is designed to act as an accessible tool that will help visitors navigate the aesthetic and conceptual landscape of contemporary art. With this App, users will be able to embark on a self-guided digital tour of CAM’s exhibitions currently on view. With each visit, the user will be able to move around the space, watch a video tour with architect Brad Cloepfil, listen to the Director speak about the history of the museum, and explore the mission and nature of CAM as a non-collecting institution with Chief Curator Dominic Molon. Continuing the self-guided tour, users can also listen as CAM curators introduce the work on view. As visitors explore the artworks, they will actually be able to see and hear the artist(s) talk about specific pieces featured in the current exhibition.

Users launching the CAM App outside of the museum will be informed as to about how many miles they have to go before reaching the museum doors. Within the same screen an option exists that links users to an online map and directions to CAM from their current location. Those within a regional (50 mile) radius will also see an entire calendar including scrolling featured events and programs hosted by the museum year round. If a user is over 100 miles away, the App functions as an engaging well-designed mobile interface for online museum visitors that represents and enhances the museum’s brand nationally and internationally. Users are introduced to the CAM mission and programming via several avenues including: access to a shared blog with the Pulitzer Foundation for the Arts, the ability to connect with CAM’s social media platforms, and access to the CAM Channel which contains a wealth of educational and interpretative content focusing on the current exhibition. Watch artist interviews, listen to discussions with curators and educators, or view performances and public programs that occur in the museum’s Performance Space.

The CAM App pulls its content from the CAM website (camstl.org) which is controlled through Eero, a content management system (CMS) designed by TOKY Branding + Design. Features such as calendars, current exhibitions, general info, and hours are all pulled and updated automatically when updates occur to the main website via Eero. Features such as digital tours are organized and updated independently from an additional tool located within the same Eero CMS as the CAM website. The demonstration will include the CAM App and Eero.

Type:

Demonstration - show your project

Site:

http://itunes.apple.com/us/app/cam-st.-louis/id477147137?ls=1&mt=8

Authors:

Alex Elmestad

Sicilian Cultural Heritage and Museums global website

flaviazisa@gmail.com — Wed, 28 Sep 2011 07:41:37 +0000

MW2012

Keywords:

art

Keywords:

culture

Keywords:

tourism

Keywords:

museums

Keywords:

archaeology

Keywords:

Sicily

Abstract:

The first website of all Sicilian museums, archaeological parks and sites, art galleries. The key objectives are: to give the public a wider understanding of Sicilian history and art, including news about the cultural events-exhibitions and a rich menu of practical info; to create a database with thousands of art objects, with related images and description cards.

Audience: visiitors, students, researchers.

The demonstration will be about the "prototype" of the project.

Type:

Demonstration - show your project

MW2012 Demonstrations I

Authors:

Flavia Zisa

Art & Artists

jmkd — Fri, 01 Apr 2011 00:51:13 +0000

MW2011

James Davis, Tate, London

http://www.tate.org.uk/collection

Abstract

Suppose three people need something. One is bored and needs inspiration, another is focused and needs concentration, a third is curious and needs information. How could their needs be met? Is it possible to make a single thing that could help them all? Would it be a tool, a system, an application, a service, an environment? This paper describes attempts to imagine this problem, to invent a solution, and to try to build it. The context is that of Tate, a family of British art galleries, and the means by which to deliver artwork information, concentrated study, artistic inspiration, and much that is in between, online.

Keywords: art, Tate, gallery, collections, databases, interfaces

Program Item Reference:

Art & Artists

Where's the radio for art? Apps, new revenues and broadening public access

dbear — Tue, 15 Mar 2011 18:36:07 +0000

MW2011

Keywords:

e-commerce

Keywords:

art

Keywords:

broadcast medium

Keywords:

image finder

Abstract:

Radio's function is to entertain and inform, but it's also a powerful medium for surfacing new and interesting stuff. Building tablet apps for your museum and its collections can help you to reach new audiences, and show existing audiences what's new at your institution. Artfinder's founders tell you how it's done, and why you should consider it.

Type:

Exhibitor Briefing - discuss your product. Confirmed Exhibitors only

'Radio' for art

Site:

http://www.artfinder.com

Authors:

Chris Thorpe

Spencer Hyman

Moving the Museum to the Medium: YouTube Play and the Guggenheim

nsemel — Thu, 30 Dec 2010 21:50:47 +0000

MW2011

Keywords:

youtube

Keywords:

video

Keywords:

social media

Keywords:

metrics

Keywords:

art

Keywords:

collaboration

Keywords:

presentation

Keywords:

global

Abstract:

In June 2010, the Guggenheim Museum and YouTube, in collaboration with HP and Intel, launched YouTube Play. A Biennial of Creative Video, a project conceived to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Drawing on the Guggenheim’s ongoing commitment to new media, the goal of the project was not to discover what’s ‘now,’ but what’s next in creative
video.

Over 23,000 video submissions were received from creators in 91 countries around the world, which were considered by the Guggenheim curatorial team for the shortlist. A jury of experts comprising celebrated figures from the worlds of art, design, film, and entertainment reviewed the submissions for inclusion in the first biennial of creative video organized by a major museum of contemporary art. The 25 videos were on view in the Guggenheim Museum for four days and a live event celebrating the work was lived streamed to the world on youtube.com/play.

In conjunction with the project, the Guggenheim curatorial team launched The Take Blog (guggenheim.org/thetake), a space on the Guggenheim’s Web site for commentary and discussion by the museum’s invited guests, staff, and Web site visitors featuring writings by scholars, artists, and other experts. The blog provided a
space for the expert community to elevate the conversation surrounding the project and provided a discussion platform for topics including online video, digital content, the history of video art, and the effects of the Internet on art and culture.

Social media was the primary tool used to engage online audiences with The Take Blog over the four-month life of the YouTube Play project and beyond, along with e-mail marketing and on-site computer kiosks at the museum. Strategic social media collaboration with YouTube and HP served to drive growth and attract new audiences on the Guggenheim’s social media channels and Web site. From July 1-Nov 1, 2010, both Facebook and Twitter amassed over 76,000 new followers, a 94% and 67% increase respectively, while the blog attracted over 67,000 visitors--more than
major exhibition microsites such as Kandinsky and Frank Lloyd Wright: From Within Outward.

In addition, the YouTube Play Web site garnered more than 10 million online viewers the day of the live event—a greater number of views than the Guggenheim Web site received the entire year.
To date, the project has attracted over 23 million viewers to the YouTube Play Web site, providing a platform to highlight some of the most innovative work being produced online today. These unfathomable statistics were achieved through tapping into YouTube, HP and Intel’s deep technological resources, the Guggenheim’s expertise in new media, and the collective communications outreach in the global social space.

Type:

Demonstration - show your project

Demonstration V

Site:

http://www.youtube.com/play

Authors:

Nora Semel

Francesca Merlino

For Kids

dina.helal — Fri, 10 Dec 2010 20:01:39 +0000

MW2011

Keywords:

kids

Keywords:

social networking

Keywords:

user-generated content

Keywords:

Web 2.0

Keywords:

art

Keywords:

artists

Abstract:

For Kids is a new section of the Whitney's web site (whitney.org) that has features for engaging a young, web-savvy audience—kids ages 8-12—with art and artists. This new section of the site will launch in early 2011. A beta version of the web pages is available for viewing at whitney.org/ForKids.

Centered upon the Museum’s collection and exhibitions, the goals of this project are to offer kids in-depth content about art and artists and build a safe, carefully moderated online community for interaction between peer groups. “For Kids” offers a unique window into Whitney artists’ work and ideas, and draws direct parallels between the artists’ and the kids’ creative processes. It also provides opportunities for tagging, commenting, voting, polling, contributed responses, and user-generated content. Children can tag works of art in the Whitney’s collection, create their own collections, and make a profile page where they can upload and share their own artwork and see the polls and quizzes that they have participated in. On the landing page, works by featured Whitney artists are literally paired with artwork uploaded by Whitney kids and works from the Whitney’s Collection sit side by side with kids’ collections. A special feature is a type of “graffiti wall”—a pattern maker based on a set of algorithms that kids can use to change the page design throughout the “For Kids” area.

Type:

Demonstration - show your project

Demonstrations I

Site:

http://whitney.org/ForKids

Authors:

dina helal

Tour 2: New Media in Arts and Social Science Museums

dbear — Sun, 28 Nov 2010 20:12:32 +0000

Type:

Tour

Programs:

Tour of the National Museum of America Jewish History

Tour of the Philadelphia Museum of Art

Online activities at the University of Pennsylvania Museum of Archaeology and Anthroplogy

ICA Tour

Tech Level:

all

Date & Time:

April 5, 2011 - 8:15am - 4:00pm

Location:

offsite

tour

art

museum

behind the scenes

backstage

Required fields are marked with a red asterisk (*).

A confirmation of your registration will be sent to your email address. Please print it out and bring it to the conference.

You will not receive registration confirmation by regular mail.

If you do not receive your confirmation today, please contact us.

Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914

Description

Learn how the leading Art, Contemporary Art, Archeology and Anthropology museums in the city are innovating on site and on the Web.

Meet at the Loews Philadelphia Hotel, 1200 Market Street.
8:00 am

Art & Artists

jmkd — Thu, 30 Sep 2010 15:25:35 +0000

MW2011

Published Paper:

Art & Artists

Keywords:

art

Keywords:

collection

Keywords:

database

Keywords:

Interface

Keywords:

research

Keywords:

collections online

Abstract:

This paper describes how multiple strands of exploratory thinking across a large organisation were brought together in the complete overhaul of Tate’s collection online.

Scholarly research, technical innovation, curatorial enquiry, educational strategy, enterprise analytics, user-centred design and crowd-sourcing were just some of the methods employed by numerous teams across Tate on various projects. Over the course of two years these sometimes unconnected activities were identified, shaped and successfully channelled into a unified online representation of art and artists.

The quirky trajectory of multiple projects will be charted as resources are diverted, goals mature and priorities change. As well as the most successful endeavours, we will encounter failed initiatives, inconsistent progress, abandoned contexts and reconfigured methodologies, all set against an increasingly pressurised budgetary landscape and an unpredictable change of government.

The finished site will act as a guide for these narratives, demonstrating the outcomes of completed efforts and acting as a live metric for the projects’ goals and priorities. Future components will be discussed in the relevant contexts, and longer term plans revealed.

Case studies to be referred to include:

ArtMap
Taxonomic structures
Online Scholarly Cataloguing Initiative
User commenting
Personal collections
Archive integration
Tate Channel
Article syndication
Displays information
Curatorial style guide
Image sizes
User testing
Audience research
Social media integration

Through discussion of these projects we will discover the scale and complexity of the finished product, the challenges of integrating many years worth of content created for other contexts, and the ongoing implications for a public institution that integrated digital workflows over a decade ago.

A open assessment will be given of the budgetary and personnel requirements, along with the institutional impact of Tate’s Online Strategy 2010-12.

The site will launch in February 2011.

Type:

Paper - in formal session

Collections Online

Site:

http://www.tate.org.uk/collection/

Authors:

James Davis

John Stack

ArtBabble: A year's worth of lessons learned and thoughts about collaborative content platforms

biblio — Wed, 14 Apr 2010 22:10:39 +0000

Incandela, D., & Stein R. (2010). ArtBabble: A year's worth of lessons learned and thoughts about collaborative content platforms. (Trant, Jennifer, David Bearman, Ed.).Museums and the Web.