#MWA2015 Workshop: Creating Web Video: From Planning, to Distribution, and Beyond

MW2015 Workshop: Creating Web Video: From Planning, to Distribution, and Beyond | April 8th, 1.30pm – 4.30pm
Jonathan Munar, Art21, USA

According to Shutterstock/comScore study, 190 million Americans watched an average of 254 non-advertisement online videos in January 2014. By now, if a museum is not producing video content for the Web, then they should at least be planning out how to move forward with a Web video strategy.

In this workshop, the presenters will discuss their experiences of both creating and distributing video content for the Web. Through hands-on demonstrations and exercises, participants will learn the basics of creating a Web video from start to finish, including aspects of planning, scouting, filming, scripting, and editing. Participants will learn about methods for distributing Web video, including basic publishing to video platforms such as YouTube, as well as ways to translate video content into non-video assets.

The workshop will be led by a team of presenters from ART21, the non-profit contemporary art organization most recognized for its PBS-broadcast documentary series, “Art in the Twenty-First Century,” among other award-winning documentary series.

Bibliography:
http://www.shutterstock.com/blog/an-infographic-exploration-of-online-video

Register here for the Museums and the Web 2015  Conference and for the workshop Creating Web Video: From Planning, to Distribution, and Beyond

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About Jonathan Munar

Jonathan Munar is the Director of Digital at Art21, managing the organization’s Web initiatives, strategies, and overall presence, as well as the organization’s social media and digital marketing activities. Jonathan is the editor the “Art 2.1” column on the Art21 Magazine, which explores the uses of social and Web-based technologies by artists, museums, and other relevant arts organizations and individuals. Before joining Art21, Jonathan was the Website Technology Manager at The Metropolitan Museum of Art in New York, responsible for various aspects of maintaining and advancing the museum’s Web and new media initiatives. Jonathan holds a B.A. in computer science from Fordham University.

Art21 is a nonprofit dedicated to engaging audiences with contemporary visual art, to inspiring creative thinking, and to educating a new generation about artists working today. Over the past decade, Art21 has established itself as the preeminent resource on contemporary art and artists through the production of documentary films, including the Peabody Award-winning PBS television series “Art in the Twenty-First Century,” online short-format films, and resources for educators.

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