#MW2015 Workshop: Museum Content Strategy Workshop

MW2015 Workshop: Museum Content Strategy | April 8th, 9.00am – 12.00pm
Conxa Rodà, Museu Nacional d’Art de Catalunya, Barcelona, Spain, Tijana Tasich, Tate, UK

Does your content meet your users’ needs? Have you ever struggled with how to get rid of useless content on your website, shutting down a social media channel? Do you find it difficult to activate an internal collaborative process to get passive, unmotivated or overworked people on board? Do you even know what content is produced in your organisation and why? If you would like to learn some tools which would help you find answers to those questions then this is the workshop for you.
Content strategy involves planning and governance of content inside an organisation. We’ll offer the big picture and also get down to practicalities such as how to run kickoff meetings, content audits, editorial guides, workflows, so that you can learn the main basic steps to develop an effective content strategy. Illustrated with good exemples of museums and other organisations that will spark the light about how can content strategy help us better serve our audiences and help us fulfil our mission / business goals.

Bibliography:
-Bloomstein, Margot (2012). Content Strategy at Work. MK -Chmiel, Kate (2012). -“Too much stuff! Content strategy for museum websites” http://www.museumsandtheweb.com/mw2012/programs/too_much_stuff_content_strategy_for_museum_w.html -Halvorson, Kristina (2012) Content Strategy for the Web (2nd ed.), Pearson. -Kissane, Erin (2010). The Elements of Content Strategy. -McGovern, Gerry (2006) Killer Web Content. A&C Black -Watcher, Sara (2012) Content Everywhere: Strategy and Structure for Future-Ready Content. Rosenfeld.

Register here for the Museums and the Web 2015  Conference and for the Museum Content Strategy workshop 

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About Conxa Rodà

Philologist, have worked in Communication, Content Strategy and Web architecture for the last 15 years. Currently in charge of Strategy, Innovation and Digital Transformation at Museu Nacional d’Art de Catalunya (MNAC). For 5 years I’ve been responsible for the Internet Project & Social Media at the Museu Picasso of Barcelona. Co-director of MuseumNext Barcelona 2012. Founder and Co-director of the Postgraduate Course on Museum Management 2010-2015. Current Co-director of the Course of Digital Strategy for Cultural Organisations run by UOC_Universitat Oberta de Catalunya. Jury of the BoW Awards and of the 2014-2015 Cultural Innovation International Prize. Speaker at local and international museum conferences. I blog at http://blog.museunacional.cat/en/author/conxa-roda/. Most interested in usability and social impact of the Web, in digital strategy, in quality-content generation and linking physic and digital museum experiences. Love reading, travelling, music, good films, bike and hiking;)

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