Ronald Lenz

The Netherlands

Ronald Lenz is a mobile strategist and entrepreneur with 15 years of experience in ICT. Ronald is founder and CEO of - platform for location-based tours and games on smartphones - - connecting museum collections to city locations - and - transforming education through mobile gaming. Previously Ronald founded the Urban Reality Lab, a research department on locative media, at Waag Society, institute for art, science and technology.

Ronald's passion lies in how emerging wireless and mobile technologies shape the way we design and experience cities.

Combining his business, creative and technical expertise, Ronald develops mobile strategies, products, research programs and technology platforms that focus on urban and social innovation.

He works mostly in cultural heritage, travel & tourism and education.