Web metrics with Seb Chan

Sebastian Chan, Australia

Web analytics are an essential skill for every museum web developer, content producer, educator and project manager.

With the new complexities of a ‘web presence’ rather than just a ‘web site’, museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.

This ever popular and intensive MW workshop looks in detail at best practices for web analytics using Google Analytics and a range of other tools. Participants will learn how to bake in analytics when designing and building digital projects, and how to ensure that useful reports are able to be generated and insights learned.

Seb Chan has been teaching this workshop each year at MW since 2009 and has run similar workshops across the globe. He is a regular consultant on web analytics and has recently been working with UK institutions on the Let’s Get Real research with Culture 24.

Each year the workshop is expanded with up-to-the-minute information and the latest trends.