www.justaddart.nl

The Bonnefantenmuseum introduces Just add art!

With this simple and fun application, you can choose an artwork detail from the museum's collection, add it to a new or existing photo,  and surprise your friends by sharing your art-augmented pictures around !

How to use Just add art! in 3 simple steps?
Choose an artwork, picture yourself and everything you like with it. You can displace and resize the chosen detail on your picture, even add more details if you like. Once you're happy with the result, share your newly created work of art around ! Use your imagination and creativity  and play with art like you never did before.

Become fan of Just add art! and post your very own creations on Facebook.

Available for free on iTunes and from the App store. 

www.justaddart.nl

The Bonnefantenmuseum has launched the app Just add art! in the late summer of 2011 in order to provide its users with a playful approach to the museum's collection. The aim of Just add art! is to allow users to play with the art available in the app in a strongly visual appealing way and user friendly simple interface. The user appropriates the chosen details and personalizes it in the art-augmented pictures he/she create. Being creative and inventive with the works of art from the Bonnefantenmuseum is the central key to the participative functioning of the app. Humor and irony are welcome as to break the classical approach to art which is often proposed to museum's visitors. The sharing and sending of the art-augmented photos provides for the Bonnefantenmuseum's name's circulation,  strengthened  by an active link to the museum's website. Users share their views on art, include art into their personal sphere and doing so also enhance the Bonnefantenmuseum's collection renown.

Not only entertaining or playful, the app also has an informative and educative side to it, each detail available in Just add art! being highlighted with a short text. A full image of the art work, which the user can zoom into in order to relocate the chosen detail, accompanies the informative text on each presented work. A short text about the museum and an image of its iconic building are also available in the informative menu. The info menu is completed by an active link to the Bonnefanten's website, as well as an active link on Google maps in order to locate the museum.

A total of nine details are available in the app. Five details originate from Old Masters paintings, two details from contemporary paintings, one detail from a contemporary installation. One detail is part of the museum's architectural highlight, it's iron tower, also known as the Cupola. The available details' selection reflects the variety and richness of the museum's collection, with some of its highlights (Brueghel the Younger, Peter Doig), but is foremost turned into an endless potential of fun possibilities for the user.

The aim of Just add art! is to transform the eclectic museum's collection into a brand new playful experience, where the interpretation and imagination of the user are both determining and of prime importance in the creative added value of the experience.

In November 2011, the museum launched a Just add art! contest amongst students during the Open Day, organized for and by foreign students from the Maastricht University this year. The most amazing submitted picture from a talented participant has made this student the happy owner of an Ipad. The Just add art! mobile experience is also a source of inviting contests centered on both art and people's inspiration.

The Bonnefantenmuseum is a Dutch museum for ancient, modern and contemporary art based in Maastricht, Southern Netherlands, in a stunning building by Italian architect Aldo Rossi. The Bonnefanten hosts a collection of Medieval sculptures, paintings from the Italian Renaissance and Flemish Golden Age, as well as Medieval collections of ivory and enamel objects and sculptures. The museum's contemporary collection shelters works by international representatives of minimal art, conceptual art and arte povera such as Joseph Beuys, Marcel Broodthaers, Sol LeWitt, Luciano Fabro, Mario Merz, Bruce Nauman and Richard Serra. There is a strong focus on painting in the contemporary collection, with works by artists such as Luc Tuymans, Laura Owens, Neo Rauch or Peter Doig.

Next to its collection presentations, the Bonnefantenmuseum presents an ongoing program of temporary exhibitions. Every two years, the Bonnefantenmuseum awards the unique international price for contemporary art in the Netherlands, the BACA (Biennial Award for Contemporary Art). Previous BACA laureates are Francis Alÿs, John Baldessari, Neo Rauch, Pawel Althamer or Eija-Liisa Ahtila.

The Bonnefantenmuseum welcomes an average of 100.000 to 110.000 visitors yearly.

Credits:
The Bonnefantenmuseum is introducing Just add art!, a unique program enabling users to play with details from a selection of works of the Bonnefantenmuseum's collection, add them to their photographs and share the art-augmented generated photographs.

Produced through a collaboration between the Bonnefantenmuseum's Press and Publicity department, Pocket-Proof and Sharewire.

All materials in this program are protected by copyright. Any use of the materials beyond those specifically enabled by this program is prohibited. The Bonnefantenmuseum thanks all the living artists and the heirs and estates of the deceased artists for their agreement in allowing us to use details and reproductions of their artworks in this program. We reserve all rights to host and distribute these materials exclusively for non-commercial and educational purposes. The Bonnefantenmuseum declines all responsibility in the content of the photographs created by the users of this program.

Special thanks to the artists and the longterm loaners: Peter Doig, Fons Haagmans, Franz West and Aldo Rossi; Limburgs Geschied- en Oudheidkundig Genootschap, Rijksdienst Cultureel Erfgoed  and Collection Neutelings.

Credits:
© Peter Cox / Bonnefantenmuseum
© Eredi Aldo Rossi. Courtesy Aldo Rossi
© Kim Zwarts / Bonnefantenmuseum