Mobile Guide RFP for National Museum of American Jewish History

The National Museum of American Jewish History is seeking a creative and technical partner (or partners) for the development of a mobile guide for the Museum’s core exhibition.

The National Museum of American Jewish History is a world-class cultural institution situated in the heart of Philadelphia’s historic district, on Independence Mall. The Museum has welcomed hundreds of thousands of visitors since opening a new, landmark building in November of 2010.

The mobile guide will be designed for NMAJH’s 25,000-square-foot core exhibition, whose constellation of original artifacts, historical images, hands-on and media interactives, films, and soundscapes tell nearly four centuries of stories about the choices and challenges Jewish immigrants faced as they endeavored to become Jewish Americans. These stories of courage, imagination, aspiration, hard work, and leadership encourage visitors to find connections with their own heritages, histories, and identities.

The Request for Proposals (RFP) provides additional details about the project and instructions for proposal submission. To receive the RFP, please contact Laura Mann at

Questions about the RFP are due by COB May 22 and should be submitted via email to  Proposals are due by COB June 5th, 2015. 

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About lhmann

Laura is a partner at Frankly, Green + Webb, a consultancy providing digital and mobile strategy, research and experience design to the cultural sector. With over twenty years experience in technology, culture, and learning, Laura worked with Mediatrope Interactive Studio, Antenna Audio, and as an independent consultant before opening Frankly, Green + Webb's USA office in 2013. Her recent work includes online catalogue evaluation and user journey mapping for SFMOMA, audio guide research and usability testing for the Metropolitan Museum of Art and digital consultancy for the Museum of Jewish Heritage. Laura holds a B.A. in the History of Art from the University of Pennsylvania and she was a Ph.D. Mellon Fellow in the History of Art at the University of California, Berkeley. She lives in Oakland with her husband, twin preschoolers and too many bicycles.

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