Elena Villaespesa
Digital Analyst
Pratt Institute
USA
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Elena Villaespesa works as an Assistant Professor at Pratt Institute. Her research and teaching areas include: digital strategy, digital analytics, and user experience evaluation methods applied to the cultural and museum sector. Her professional career encompasses an international experience in some of the most prestigious museums in the world, including The Metropolitan Museum of Art in New York, Tate in the United Kingdom and the Thyssen-Bornemisza Museum in Spain, where she has served in leading digital producer and data analyst roles.

Elena holds a M.A. in Arts Management and a Ph.D. in Digital Heritage from the School of Museum Studies, University of Leicester. Her dissertation defines a performance measurement framework that may serve as a tool for museums to evaluate the success of their activities on social media. As part of her PhD research she worked in the action research project led by Culture 24 ‘Let's Get Real’. Tate is the main case study for this research and as part of this collaboration she became a Tate Honorary Research Fellow 2015-17.