Associate Professor, Marketing
Columbia College Chicago
Professor Wallace's marketing interests focus on branding and her books, Museum Branding (AltaMira Press 2006), Consumer Research for Museum Marketers (AltaMira Press 2010), and Writing for Museums (Rowman & Littlefield 2014), all address the distinct ways museums create a brand and maintain image, loyalty and support. Her current research into Data for Decision Making promises new implications for all the arts, as well as museums. Ms. Wallace consults with museums across the country, and she is a peer reviewer in the Museum Assessment Program of the American Alliance of Museums.