Product Manager: Brand

It’s an exciting time to join the Digital Media and Publishing team as they look to deliver a new digital strategy that will collapse the boundaries between external audiences and visitors to the Museum. As the Product Manager: Brand for the top tourist attraction in the UK, you will contribute to implementing change within this rapidly modernising and world-renowned setting.

The main purpose of the role is to tell the story of the British Museum’s brand across web, social, mobile and other digital media. The role will project manage the products and content formats associated with that task from vision to delivery and optimisation to growth.

Key areas of responsibility:

• The key initial task will be leading and managing the product development on a new version of the core main Museum website – our homepage, About Us and other core content sections
• The Museum will be making the web experience mobile-centric, prioritising the needs of phone and tablet users to offer the most inclusive, high-reach product possible. The Product manager will lead project management of the development of this area
• Once this product is in market, the candidate will be responsible for managing the user funnel to ensure that optimum traffic levels are distributed across different content areas
• On-going product optimisation work will be a key day-to-day task, increasing our reach, engagement and conversion metrics
• Lead and project manage a series of social media product formats that tell the story of the Museum’s brand, history and values. These will range from use of existent 3rd party tools to the conception of new widgets and tools that have high levels of virality.

Please note that the closing date for applications is Thursday 4th December 2014.
See more on LinkedIn or the British Museum’s own website:
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About Shelley Mannion

Shelley is Head of Digital Product Development at the British Museum. She is responsible for delivery of mobile and web products across the permanent collections, exhibitions and galleries. As part of a new team focusing on user-centred design for digital products and services, she draws on a background in research and learning to create products that help visitors connect with the museum and its collection. Shelley is a trained art historian with a specialism in central Asian art. She studied computer science and worked as a web developer in Europe and North America before pursuing a Masters in Communications for Cultural Heritage at the University of Lugano in Switzerland. Shelley came to the British Museum in 2009 to establish the digital learning programme which has an international reputation for excellence and innovation. She also worked as a Senior Content Producer and most recently a Senior Product Manager responsible for Museum's new audio guide for the permanent collection. She took up her current role in April 2016.

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