Going deep into understanding your brand and its value online

Culture24 in the UK are looking for 6 North American arts and heritage organisations to participate in our next Let’s Get Real collaborative action research project, looking at building your brand digitally. The cost is $3,000.


This online project is run in parallel with a larger UK project of the same name made up of 25 UK based organisations. This North American version is run entirely online, incorporating 4 ‘virtual workshops’ run via Skype taking place over a period of 10 months. Between workshops, you will carry out your own experiment in your own channels, supported by industry experts and the Culture24 team.

Very few cultural organisations are maximising the potential that digital offers, especially when it comes to making money or generating real value online. This project is an invaluable opportunity to try out new approaches in a supported environment with guidance from experts.

You will have access to a lively and engaged peer network with a shared sense of purpose, plus space to experiment with approaches, tools and tactics in a supported environment.  Each of the North American participants will have a UK buddy to support them and share ideas and learning.

Read more about the project and how to sign up.

LGR 4 reports smallRead the report from Phase 4 ‘What’s the Story’ with case studies of the four North American organisations (The Getty, US Holocaust Memorial Museum, Portland Art Museum, Virtual Museum of Canada) who took part.

Any questions email Jane Finnis –  jane@culture24.org.uk

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About Jane Finnis

Jane is an entrepreneurial, collaborative and persuasive digital expert with over 30 years’ experience at a senior level leading new thinking and practice in the convergence of arts, culture and technology. She is a strategic thinker, creative producer and team leader who is opinionated about digital, passionate about visual culture and a champion of an audience driven approach to cultural programming. Jane is the CEO of Culture24, an internationally recognised independent charity that has become an important force in cultural publishing and building digital capacity in the arts and heritage sector. She works regularly with a broad range of government, public sector, commercial, educational, charitable and voluntary organisations across the UK and internationally. She leads a team producing award-winning websites, the successful Museums at Night festival of after-hours openings and Let’s Get Real, a collaborative action research project involving 100's of cultural organisations. Between Feb and Oct 2017 she was on secondment part time to the UK Department of Culture Media & Sport, working on the #Cultureisdigital project which is considering how culture and technology can work together to drive audience engagement, unleash the creative potential of technology and boost the capacity of cultural organisations.

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