A Digital Strategy is more than IT

Conxa — Mon, 09 Apr 2012 21:04:19 +0000

Excellent paper (and story), Rob, thank you!
My little contribution, just to fuel the discussion:
I wish more IT people had such a holistic view and were more concerned about how IT can help fulfill museum's mission than just focused on IT infrastructure. Maybe we have a semantic gap here: an IT Plan alone doesn't make a Digital Strategy that needs to go much further.

To me, one of the problems is that what we, content museum people, understand by a Digital strategy is miles away from what IT people understands. For the latter it usually means hardware infrastructure, storage, security systems, corporative software, etc.When, in fact, all these IT essential aspects are the basis to allow a strategy to be buolt on. For us, content people, a Digital Strategy means addressing both content & users experience, creating online content that serves and engages our users, developing educational online resources, digitising the collection, offering good quality content via multiple platforms, having a Social Media plan, etc.
Without IT there can obviously not be a Digital strategy, but IT is the tool, not the strategy!
That's why I didn't mentioned IT infrastructure on my Digital Strategy Map http://www.slideshare.net/innova3/digital-strategy-map-for-museums , because I gave IT for granted;)

In an ideal horizon, working together content experts + IT experts while designing the Digital Strategy will only result in more powerful and better plans.

And I'd like to add one more thing: It came as a nice surprise since my first MW to see how IT people in MW are really concerned in users' experience and in putting technology at the service of the content and its accessibility.

Conxa
@innova2

museumsandtheweb.com - Comments for "Blow Up Your Digital Strategy: Changing the Conversation about Museums and Technology"

A Digital Strategy is more than IT