|Title:||Strategies against Architecture: Interactive Media and Transformative Technology at Cooper Hewitt|
|Authors:||Sebastian Chan, Aaron Cope|
|Publication:||MW2015: Museums and the Web 2015|
Cooper Hewitt reopened at the end of 2014 with a transformed museum in a renovated heritage building, Andrew Carnegie\'s home on the Upper East Side of New York City. New galleries, a collection that was being rapidly digitized, a new brand, and a desire for new audiences drove the museum to rethink and reposition its role as a design museum. At the core of the new museum is a digital platform, built in-house, that connects collection and patron management systems to in-gallery and online experiences. These have allowed the museum to redesign everything from object labels and showcases to the fundamentals of a \'visit experience\'.
This paper explores in detail the process, the decisions made – and resulting tradeoffs - during each stage of the process. In so doing it reveals the challenges of collaborating with internal and external capacities; operating internationally with online collaboration tools; rapid prototyping; and the distinct differences between software and hardware design and production.