|Title:||Formative Evaluation Techniques for Film and Beyond|
|Authors:||Dave Eresian, Ryan Wyatt|
|Publication:||MW2013: Museums and the Web 2013|
This paper describes practical strategies and creative techniques for conducting evaluative research on a budget – including starting with the end in mind, taking an iterative approach, investing in creating activities and props, and leveraging off-the-shelf tools. It shares techniques used in the formative evaluation of the California Academy of Sciences planetarium film Earthquake.