Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

You are hereMW / Designing a Web Site for Young People: The challenges of appealing to a diverse and fickle audience

Designing a Web Site for Young People: The challenges of appealing to a diverse and fickle audience


TitleDesigning a Web Site for Young People: The challenges of appealing to a diverse and fickle audience
Publication TypeConference Paper
Year of Publication2007
AuthorsCardiff, R.
Secondary TitleMuseums and the Web 2007. Proceedings
PublisherArchives & Museum Informatics
Place PublishedToronto, Canada
EditorTrant, J., & Bearman D.
Keywordspodcast, user-centered design, user-generated content, user-generated content, Web 2.0, young people
Abstract

Designing Web sites for young people (age 13-25) can be particularly challenging. The target age range is large and represents diverse tastes and opinions. Young people can be a fickle audience, and designs that are deemed ëcoolí one minute can rapidly grow out of fashion. Finding ways to keep up with changing tastes and fashions without having to pour in large amounts of resources can prove difficult for museums and galleries. This paper examines how to involve young people in the Web design process to ensure that the resulting Web site represents their tastes and ideas. Taking the new Young Tate Web site as a case study, this paper outlines a process for working with young people in order to develop a site that meets their requirements. This includes looking at how to set young peopleís expectations, resolve conflicting opinions, commission content from young people, and incorporate user-generated content into the Web site. The paper will also examine the role of Web 2.0 technologies in relation to their appeal to younger audiences. In particular, the paper will use the Raw Canvas Artlookers Podcast as an example of how young people can create and broadcast their own audio specifically designed to appeal to their peers.

URLhttp://www.archimuse.com/mw2007/papers/cardiff/cardiff.html
Tags