Taylor set up Antenna Lab, Antenna’s innovation arm, and launched the Nesta-funded public art engagement project, Talking Statues, which brought statues to life through people’s smartphones in London and Chicago, in partnership with Sing London.
‘Preloaded has a reputation for games that inspire and educate and has exciting plans for growth and innovation. I plan to bring my experience of delivering major creative and digital projects for clients around the world to help drive Preloaded’s future growth. I look forward to working with Phil and the team on the next phase of the company’s development.’
Jessica Taylor, Managing Director, Preloaded
Preloaded’s Bafta-winning studio has a track record of developing ‘games with purpose’ for clients in the cultural sector and beyond including, Science Museum, British Museum and the Franklin Museum.
To create these games, the Preloaded team apply a Games-based learning model, which places the user at the centre of their design process, developing products that meet the needs of the audience.
‘Preloaded is at an exciting phase of its development with impressive growth in 2015 and some great client acquisitions already in 2016. Jessica Taylor’s appointment will further strengthen the team to challenge for exciting projects in the cultural sector and beyond.’
Jonathan Satchell, Chief Executive, Learning Technologies Group plc
Preloaded form the gaming capability of Learning Technologies Group plc, a market-leading learning technologies agency.
Preloaded is a BAFTA-winning applied games studio, dedicated to making games with purpose. Founded in 2000, Preloaded has gained an international reputation, working with a mix of broadcasters, museums, well-known brands, government organisations, charities and NGOs.
Preloaded uses games to deliver transformational goals, such as learning new skills, changing behaviour, diagnosing conditions and improving kinaesthetic and cognitive function.
The games are platform-agnostic with a passion for touch-screens, motion controllers and Virtual Reality.
Preloaded is part of Learning Technologies Group plc, a steadily growing collection of specialist learning technology businesses.
For more information on Preloaded, please visit us at www.preloaded.com, and on Twitter.
Further info about Jessica Taylor
In addition to bringing a wealth of experience from the global cultural digital space, Taylor has led major digital projects for clients in the public sector, including the Department for Education, Department of Health and the BBC. Taylor also spent ten years as a Television Producer/Director, specialising in films about the arts, history and science for international broadcasters such as the BBC, Discovery Networks, History Channel, Channel 4 and PBS.