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Museums in perspective: share and discuss daily data about museums and their audiences.
It is common practice among museums to publish quarterly or annual reports that include the museum attendance figures, online visits and more recently information about their social network activities. These figures are generally accepted as indicators of the effectiveness of museums activities both online and offline.
Navigating the bumpy road: a tactical approach to delivering the digital strategy
This paper will discuss the importance and impact of developing, delivering and sustaining a digital strategy within a cultural organisation.
Going further with web metrics with Seb Chan
Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.
Epic fail - a forum on failure and 'failing forwards'
Chaired by Jane Finnis and Seb Chan this session will look at several important 'public failures' that, whilst in the short term were painful and embarassing, have been critical in evolving and improving ideas, products and projects.
A call out for 'featured fails' will happen in Feb 2012 to ensure that the projects featured are fresh and contemporary.
Gaming the museum
Martha Henson and Danny Birchall, Wellcome Collection, United Kingdom
http://www.wellcomecollection.org/
Abstract
What makes a good museum game? Credible learning outcomes, compelling gameplay, or sympathy between the two? During 2010 and 2011, Wellcome Collection have been developing a series of games. In this paper and the workshop, we present four games of very different types as examples of our work so far and attempt to outline some of the underlying principles that have guided it. In the workshop itself, we will brainstorm the ways in which a variety of game platforms and formats might, or might not, work with the themes and content of museums and archives.
Keywords: games, strategy, education, archives, history, syndication
Tales of the Unexpected: A Pragmatic and Candid View of Life Post-Launch
Tate Online Strategy 2010–12
Mobile strategy and business models in the museum as distributed network
This workshop is now full.
Social Media and Organizational Change
There has been great attention placed on how to work in the social media space. This includes how to work with social media in order to improve brand recognition, build a fan base, engage visitors, and expand programming. But you cannot accomplish any of this without staff members who understand how social media can be useful to their work and their institution.
Audience+: A holistic approach to developing social media guidelines for Swiss Museums.
The project ‘Audience+, Museums and the Participative Web’ investigates the challenges and opportunities for museums in the German-speaking part of Switzerland with regards to the use of digital social media. It is supported by the Organisation of Swiss museums and aims at developing best practice guidelines for Swiss museums.