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Audiences expect to find information about museum events and exhibitions in many formats using a variety of devices. Some people may use their local community paper to find a listing of the next weekend’s events but many others will use their smartphones, tablets, or laptops—or seek instant access to the information once they’ve arrived at a destination.
Mixing it up: Experiences of managing and displaying aggregated content from multiple sources, combining editorial selection, subject classification using tagging and automated retrieval.
In January 2011, the Victoria and Albert Museum will relaunch its website, with a new design based upon a radically different approach to content which will make users the central focus of the site. It will do this by moving from a static hierarchical navigation structure to a dynamic concept-driven site which will gather the available content relevant to a user’s subject of interest.