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People have always wanted to tell stories about their experiences and to connect to shared meaning and values. The advent of social media enforces this even more. At the same time our mobile phones are steadily turning into digital Swiss Army Knives full of informative, creative and social potential.
In 2009 Stedelijk Museum Amsterdam started the project ARtours. This project investigates and produces augmented reality tours around the collection of the Stedelijk and modern art in general. The project aims at both indoor and outdoor applications:
Mobile applications have increasingly become a regular part of the outreach and engagement strategies of many cultural institutions.