Museums and the Web 1999

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Published: March 1999.

Abstracts

If You Build It They Will Come.....Won't They? - Marketing a Web Presence

Katie Streten , Science Museum, United Kingdom

Session: Building Traffic to Your Site

The following will be covered:

- Why bother actively marketing your site?

- Web marketing basics

- What can be done for free?

- What you can do on your server?

- What you will have to pay for ...

The following urls will be used:

http://www.nmsi.ac.uk, www.icom.org/vlmp, www.yahoo.com

http://www.yahoo.com/Arts/ Museums__Galleries__and_Centers

http://www.britain.co.uk index.html