Tate's website relaunch
Launched in the late 1990s, Tate Online, the Tate’s website, has for a long time been at the forefront of digital communications in the museum sector. However, lacking a long-term ambition and flexible technological platforms, Tate’s online content sprawled onto numerous micro and satellite sites to deliver individual projects to a range of short-term objectives. The website has grown to include approximately 420,000 pages under its domain, but has fundamentally not changed for almost 15 years. The result is an unsustainable and hard-to-maintain website that can no longer deliver Tate’s vision at which heart are our online audiences and a rethinking of how we engage with them.
Following the development of the Tate Online Strategy 2010-12, a comprehensive overhaul of the entire website and associated online content has been underway with a view to launch the new Tate’s website in February 2012.
We hope that by sharing our experiences others will be better equipped to undertake a website relaunch of this scale and complexity.