Project Audience is a consortium of arts and cultural organizations developing collaborative, affordable, sustainable tools and strategies to help local, regional, and national-level arts organizations encourage more people to get involved in cultural programs and activities. Project Audience’s goals are to provide communities with access to easy-to-use, low-cost, web-based tools and technologies that will increase arts and culture attendance and enhance the visitor experience.
Our project introduction will provide background on Project Audience’s history and goals, and describe a 2012 pilot project funded by the Andrew W. Mellon Foundation. The pilot will create an events portal that will collect and present cultural events from across Southern California using a toolset originally developed for ExperienceLA.com, a Los Angeles-based partnership of municipal agencies and arts organizations. The pilot project’s focus on joining event information from across cultural disciplines (theater, live music, film, and museums) with transportation and other municipal data may be of interest to the museum community, as will its emphasis on creating a comprehensive regional cultural dataset that can be used for analysis of audience behaviors, preferences, and patterns.