Maintaining Authenticity, Avoiding Distraction: A Social Media Experiment at the Newseum (Student-led Forum)
Join four museum studies graduate students from Johns Hopkins University to review and debrief a social media experiment conducted at the Newseum in Washington, D.C. Discuss the challenges and lessons of designing an in-gallery social media experiment in less than a week.
Simply replicating museum experiences through social media is bound to fail – authenticity is a thin line to walk and new audiences are conditioned to spot any iota of disingenuousness. To change the dynamic of the Newseum experience, we first introduced a new, overarching narrative to our on-site visitors. This new scaffolding allowed us to transform social media from a translator of the museum experience to an active character in the story.