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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

A Study of Digital Media, Tools, and Technology Use

Abstract

If we build a mobile app, how many visitors will be able to access it on a smartphone? What platforms should we build it on? How does our audience behave in online and social networks, and how can we use that to engage specific user groups? What other digital media do youth and adults spend time with, and how should that inform the design of our digital initiatives?

In this discussion, the Museum of Science and Industry, Chicago will present the results of its Digital Media In Everyday Life research initiative, a national study of youth and adults that MSI conducted to better understand its audience's relationship with digital media and technology. The results will cover current and projected trends in mobile device ownership, consumption of and behaviors with digital media in different demographic groups, how youth and adults are using social media differently, and how users feel about digital experiences in the lived environment.

Type: 

Paper - in formal session

Authors

sbeasley's picture
Steven Beasley is Director of Digital Media at the Museum of Science and Industry, Chicago. Steven is responsible for driving the Museum’s digital strategy forward, extending and expanding the “in-building” museum experience (digitally) beyond the walls of the institution. Prior to the Museum, he...
aconway's picture
Annie Conway is a digital media producer at the Museum of Science and Industry, Chicago. She creates online and mobile interactives that extend the Museum experience to users everywhere, and integrates digital media into educational programs that advance the Museum's mission and vision. Annie's...