As 2006 began, there were less than thirty known museum blogs; since then, that number has more than doubled. Today there are well over 100 blogs exploring museum issues, from a range of institutions and individuals across the globe. All of these blogs have embraced the concept of ‘radical trust,’ taking the big step to trust (radically) the community on-line. This paper reports the findings of the first major survey of museum blog operators and their readers. Developed by Powerhouse Museum and Ideum, this comprehensive survey of bloggers paints a picture of where the field is today, and where it is headed in the future.
How popular are they? How is popularity measured? Do these blogs operate from the inside or the outside of museums? Who is their audience? What of RSS, aggregators, and link exchanges? Are there emerging commonalities in practice and usage that can be brought together to strengthen and expand the collective worth and impact of museum blogging? This paper explores these questions and more. Several successful operational models have emerged and are outlined here, along with emerging trends for the field. It is our hope that these survey results will also provide a starting point for those museums looking to launch their own blogs.
Keywords: Web 2.0, blogs, Web logs, social software, social networking, evaluation, survey