Minda Borun
Director of Research and Evaluation
The Franklin Institute Science Museum
222 N. 20th Street
Philadelpha PA
19103 USA
Email: mborun@erols.com

Minda Borun, is the Director of Research and Evaluation at The Franklin Institute Science Museum in Philadelphia, Pennsylvania. She has published numerous articles and four monographs on studies of visitor learning in the museum setting. In addition, Borun is a consultant on exhibit and program evaluation to museums and other cultural organizations, with a long and varied list of clients. She has served three terms as chair of the Committee on Audience Research and Evaluation of the American Association of Museums and was a founding member and served ten years on board of the Visitor Studies Association. Recently, Ms. Borun was lead developer for Kid Science, an NSF-funded exhibit and research project to develop a learning facility for families with children ages 5-8.

Borun received her undergraduate and graduate training in Anthropology at Columbia University in New York City and has done field work among Native North Americans of the Ojibwa tribe and in a village in Mysore state, in South India.

Minda will present How Do You Like To Learn? Comparing User Preferences and Visit Length of Educational Web Sites