Melissa Firth
Chief Digital Officer
Museum of New Zealand Te Papa Tongarewa
New Zealand

Melissa has over 20 years' international digital experience across digital strategy, innovation, user experience, and product development. Prior to joining Te Papa she was Head of Digital Business Development for Australia's public broadcaster, the ABC, where she and her team pioneered Agile and Lean methodologies to deliver audience-centred products and experiences.rnAt Te Papa, her teams are growing the ‘digital museum’: increasing ease of access to Te Papa's collections and stories for digital audiences; developing new ways of interacting with the museum both in-gallery and online; and running Te Papa’s innovation accelerator, mahuki.org. rn