Mara Naiditch
Director of Marketing
Natural History Museum of Los Angeles County
USA

Mara Naiditch is the director of marketing for the Natural History Museum of Los Angeles County and the La Brea Tar Pits and Museum. She is responsible for advertising, marketing communications, audience development, community outreach, group sales, and tourism marketing. Mara joined the museum in 2012 and was responsible for promoting the Museum’s Centennial and the opening of the new Nature Gardens, Nature Lab, Becoming L.A. exhibitions and oversees all promotional efforts for destination marketing, public programs, temporary exhibits and more. She also helped launch the newly rebranded La Brea Tar Pits Museum and now oversees the team responsible for creating, launching and maintaining the Museums' #HowDoYouMuseum campaign. Prior to NHM, Mara was head of marketing for the Getty, where she was instrumental in rebranding the Getty Center as a destination and launched award-winning ad campaigns that helped made the museum exhibitions and collections more relevant and accessible to new audiences. She began her communications career in the trucking industry when she joined Ohio-based Roadway Services and formed the company’s first corporate communications department. That was followed by several years on the agency side, where she promoted such brands as Purell, Sherwin Williams, Elmer’s Glue, Big Lots, and DSW. Mara is the former chair of SoCal Museums – formerly known as the Museum Marketing Roundtable – which is a group of senior level marketing communications professionals from over 45 museums from Southern California that meets quarterly to discuss trends and issues within the museum marketing field and how they can collectively work to help promote arts and culture within Los Angeles. A native of Cleveland, OH, Mara is a graduate of Kent State University with a degree in journalism and public relations.