Mara Naiditch
Director of Marketing
Natural History Museum of Los Angeles County
USA

Mara Naiditch is the director of marketing for the Natural History Museum of Los Angeles County and the La Brea Tar Pits and Museum. She is responsible for advertising, marketing communications, audience development, community outreach, group sales, and tourism marketing. Mara joined the museum in 2012 and was responsible for promoting the Museum’s Centennial and the opening of the new Nature Gardens, Nature Lab, Becoming L.A. exhibitions and oversees all promotional efforts for destination marketing, public programs, temporary exhibits and more. She also helped launch the newly rebranded La Brea Tar Pits Museum and now oversees the team responsible for creating, launching and maintaining the Museums' #HowDoYouMuseum campaign.