Rich Cherry is the deputy director of The Broad a new contemporary art museum in downtown Los Angeles as well as the Broad Art Foundation. He oversees Marketing, Operations, Visitor Services, Collection Management, Information Technology, Finance, Retail, Library and Archives, Security, HR, parking operations and Facilities. He managed the planning, design, and more than $200 million in construction including The Broad museum, a parking structure and outdoor plaza and streetscape updates. Designed by world-renowned architects Diller Scofidio + Renfro, the museum is a 120,000 square foot, three-level facility, and includes 50,000 square feet of gallery space on two floors, a lecture hall for up to 200 people, and a public lobby with display space and a museum shop. The museum welcomed more than 200,000 visitors in the first 16 weeks. In addition to opening a new museum, he initiated and launched several innovative projects including mobile ticketing (no admission desk), mobile retail, Mobile App with contextually aware content, an innovative online training program that trains all Visitor Service staff in security, education and customer service, and custom designed LED lighting.
He is also co-chair for “Museums and the Web,” the largest international conference exploring the social, cultural, design, technological, economic, and organizational issues of museums in a digital world. With more than 800 attendees from more than 40 countries, the conference reviews and analyzes the issues and impacts of networked cultural on natural and scientific heritage organizations.
Previously, Cherry was the founding director of the Balboa Park Online Collaborative (BPOC), a consortium of 27 cultural organizations whose mission is to facilitate and execute the use of online technology in the museums, cultural arts, and science institutions in Balboa Park, San Diego.. . Prior to BPOC, he was the Director of Operations at the Skirball Cultural Center in Los Angeles, where he oversaw Information Technology, Operations, Admissions, Facilities, Security, capital projects and more than $70 million in ongoing construction. His has also held concurrent positions as the Chief Information Officer (CIO) and Director of Facilities and Head of Library and Archives at the Solomon R. Guggenheim Museum and before that was the CIO of the Albright-Knox Art Gallery. He has also taught New Media theory, web design and animation in the Media Studies department at the State University of New York at Buffalo.
Before his museum career, Rich practiced technology in the fields of banking, manufacturing, and worked as a field service engineer. He also worked as a commercial diver in the Gulf of Mexico and served 6 years as a United States Marine.