Jon Alexander
New Citizenship Project
UK

Jon founded the New Citizenship Project in 2014 as an innovation company, generating and delivering creative projects which promote the role of the Citizen, inspiring participation in society. His ultimate goal is to replace the ‘Consumer’ with the 'Citizen' as the main role of the individual in society. Jon's early career was spent in London advertising agencies where he developed brand strategies for organisations like Sainsbury's, Orange, Cadbury, Sony and Eurostar; after which he spent three years working for the National Trust before leaving to set up New Citizenship. Somewhere along the way, he gathered three Masters degrees, and has represented Britain in two sports.