Social Media Manager, The Field Museum

The Social Media Manager at The Field Museum develops content for and maintains day-to-day activity across all social channels. This position monitors, engages with, and grows an online community of naturally curious science enthusiasts and museum lovers. The Social Media Manager maintains an audience-first approach, conducts regular reporting, and maintains the brand and voice of a world-class cultural institution on social media channels. The right candidate for this position can navigate large, complex environments with diverse stakeholders, and do so with confidence, expertise, and clear communication. At their core, this person has a passion for learning, storytelling, technology, current social media trends, and science and natural history.

This position exists in the Web and Digital Communications team and reports to the Web and Digital Communications Director.

Applications must include a resume, cover letter, and writing sample to be considered for this position. Please submit a resume and cover letter through the application portal at https://www.fieldmuseum.org/about/careers?hireology_job_id=131443. Submit a writing sample as a single PDF to socialmanager@fieldmuseum.org with subject line “Social Media Manager: [Your Name]”. The writing sample should include:

  • Sample social media posts (1-3) that The Field Museum might create. Indicate intended social platform for each post, and include or describe any visual aspect. Be creative!
  • A longer writing sample (max. 500 words) from your previous work. This could be a social media campaign plan or report, a blog post, etc.

Duties and Responsibilities

  • Manage publishing and engagement on Facebook, Twitter, Instagram, and Snapchat with compelling content and diligent community management
  • Maintain and safeguard brand voice and message strategy across networks
  • Promote the Museum’s mission, collections, research, exhibitions, events, programs, and initiatives through both organic and paid social media
  • Collaborate with the Digital Content Developer and an array of Museum staff to gather, write, and edit content
  • Participate in the development of ongoing strategy for the Museum’s social channels
  • Actively develop relationships with colleagues inside and outside the Museum and establish processes for maintaining social media best practices
  • Monitor The Field Museum brand across all channels, collaborating as appropriate with Public Relations, Marketing, and the Web teams to execute and respond to events as they occur
  • Monitor, report, and respond to customer service issues
  • Set and track measurable goals
  • Help determine the impact of all Field Museum social media outreach; analyze and review effectiveness of organic efforts and paid campaigns to help evolve ongoing social media strategy
  • Implement and maintain institutional social policies and monitor social properties operated by other individuals and departments within the Museum
  • Manage, balance, and report on social media budget each month

Qualifications

  • Bachelor’s degree required; museum, journalism, communications, or new media degree preferred
  • 3-5 years of dedicated social media experience
  • Exceptional communication skills, both written and verbal, with an ability to translate technical concepts for a general audience
  • An eye for details and inconsistencies, both in writing and style
  • Ability to adapt written voice to fit channel and brand
  • Ability to analyze and report on social media performance metrics
  • Experience using social media scheduling, monitoring, and engagement tools, e.g., Hootsuite, Sprout Social, Crowdriff
  • Experience with Facebook Live
  • In-depth knowledge and understanding of current social media landscape, trends, tools
  • Self-starter with some project management skills, including schedule development, tracking, task prioritization, and an ability to meet tight deadlines
  • Ability to negotiate the requests and needs of different internal stakeholders while firmly advocating for our audiences
  • Ability to keep track of many small details without losing sight of the big picture

Nice-to-haves

  • Experience creating storylines, shooting, and/or editing videos for social
  • Experience with paid social campaigns
  • Familiarity with The Chicago Manual of Style, AP Stylebook, and/or content style guides generally
  • Familiarity with photo editing software, particularly Photoshop
  • Familiarity with basic graphic design and tools, e.g., Canva or Illustrator