New Audience Research position at SFMOMA

SFMOMA has just posted a new position, Visitor Insights Manager. Reporting to the Director of Marketing, it’s the first time we’ll have a full-time audience researcher on staff and represents an important step forward.  The initial emphasis will be on quantitative data analysis for business needs, including meshing data from the Tessitura CRM, Web and App. The qualified candidate will also serve as a strategic resource for other evaluative efforts as we seek to better understand and serve our audience in the new, expanded museum.

The job description: https://sfmoma.snaphire.com/jobdetails/ajid/MaPl8/Visitor-Insights-Manager,20120.html

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About psamis

Peter Samis is Associate Curator of Interpretation at the San Francisco Museum of Modern Art (SFMOMA). He attended the first ICHIM conference in Pittsburgh in 1991 and lived to tell the tale, then served as art historian/content expert for the first CD-ROM on modern art in 1993; taken together, these two facts make him something of a living fossil! Other fun events along the way with his most excellent SFMOMA Interactive Educational Technologies (IET) team: first implementation of multimedia PDAs in an art museum for SFMOMA's 2001 "Points of Departure" exhibition; three AAM Muse Awards in one year (2006) and a "Best of the Web" in the category "Innovative and Experimental" for "SFMOMA Artcasts" in 2007. More recently, the IET team produced "Making Sense of Modern Art Mobile", the museum's in-house mobile multimedia guide, which was distributed for free to visitors on the iPod Touch until the museum's closure for expansion in 2014. Once upon a time Samis studied religion and anthropology at Columbia, Berkeley and in Paris, and went on to earn an M.A. in art history at U.C., Berkeley. Since then he has taught, curated, written, and been active in the development of myriad interpretive technologies for cultural heritage. He especially values the human relationships behind all this work, and the rich and varied content that comes with working in an art museum. He was a founding instructor in the TEC-CH Masters program at the University of Lugano, has served on the board of the New Media Consortium (www.nmc.org), and the advisory councils of three collaborative museum-focused initiatives: Pachyderm 2.0 (www.pachyforge.org), ArtBabble (www.artbabble.org), and Open Exhibits (www.openexhibits.org).