Indianapolis Museum of Art (IMA) seeking Online Content Manager

Overview

In collaboration with the Director of Marketing, the Online Content Manager is responsible for the creation and implementation of strategies related to:

  • eNewsletters
  • Social Media
  • IMA website
  • Online marketing campaigns

To apply send cover letter, resume and salary expectations to Susie McKenna, Director of Marketing, smckenna@imamusuem.org.

Essential Job Functions

eNewsletters

  • Develops strategies and manages implementation of an active and dynamic email marketing calendar. Works with multiple departments to produce content and manage overall schedule
  • Develops and implements targeted strategies to support email acquisition, cultivation and retention of subscribers
  • Reports campaign metrics and actively monitors results through tracking
  • Implements tactics to consistently improve open rates, click through and other metrics

Social Media

  • Manages social media presence for the IMA, in collaboration with overall marketing plan. Maintains online “voice” of the IMA.
  • Engages IMA audiences on all social media platforms including but not limited to Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, Google+, Tumblr and others
  • Defines metrics for engagement and success of strategies
  • Implements tactics to improve results and grow online audiences
  • Researches and evaluates rapidly changing social media platforms that may support IMA efforts

Website

  • Creates and edits non-interpretive content for the IMA’s website in a timely fashion
  • Communicates regularly with all departments to ensure their content is represented accurately online to broaden public’s understanding of IMA offerings
  • Works closely with the IMA Lab team on the creation and implementation of strategies for presenting content to online visitors and expanding the IMA’s online presence
  • Manages and creates content for IMA blog
  • Performs scheduled SEO audits to ensure best practices are being implemented

Online Marketing Campaigns

  • Collaborates with Director of Marketing to determine the best strategies for online advertisements

Other duties may be assigned.  To perform the job successfully, an individual must be able to perform each essential function satisfactorily.  The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Education/Experience

College degree in Marketing, Arts Administration, Journalism, English, Public Relations or a related field.

Proven history and success with social media management.  Strong knowledge of online platforms.  Experience with online tools including Hootsuite, Mail Chimp and WordPress and basic HTML knowledge. Adobe Creative Suite experience preferred.  Google Analytics certification is required.

Proficient in Microsoft Office Suite. Superior written communication and editing skills. Ability to track and maintain budgets.

Other Skills & Abilities

Strong ability to prioritize work and meet deadlines.  Attention to detail to maintain consistency and accuracy in work.

Ability to be a team player and work cross-departmentally to carry out projects and resolve problems in a large museum setting .  Ability to multitasking efficiently.  Is flexible, resourceful and collaborative.  Anticipates needs of management and department.  Maintains a professional demeanor, particularly when dealing with the public, board, members, donors or other important constituents.

Physical Demands of Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
  • Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the position. The noise level in the work environment is usually moderate.

To apply send cover letter, resume and salary expectations to Susie McKenna, Director of Marketing, smckenna@imamusuem.org.

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