Going deep into understanding your brand and its value online

Culture24 in the UK are looking for 6 North American arts and heritage organisations to participate in our next Let’s Get Real collaborative action research project, looking at building your brand digitally. The cost is $3,000.

 

This online project is run in parallel with a larger UK project of the same name made up of 25 UK based organisations. This North American version is run entirely online, incorporating 4 ‘virtual workshops’ run via Skype taking place over a period of 10 months. Between workshops, you will carry out your own experiment in your own channels, supported by industry experts and the Culture24 team.

Very few cultural organisations are maximising the potential that digital offers, especially when it comes to making money or generating real value online. This project is an invaluable opportunity to try out new approaches in a supported environment with guidance from experts.

You will have access to a lively and engaged peer network with a shared sense of purpose, plus space to experiment with approaches, tools and tactics in a supported environment.  Each of the North American participants will have a UK buddy to support them and share ideas and learning.

Read more about the project and how to sign up.

LGR 4 reports smallRead the report from Phase 4 ‘What’s the Story’ with case studies of the four North American organisations (The Getty, US Holocaust Memorial Museum, Portland Art Museum, Virtual Museum of Canada) who took part.

Any questions email Jane Finnis –  jane@culture24.org.uk

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About Jane Finnis

Jane Finnis is the Chief Executive of Culture24, an independent charity that brings arts and heritage organisations together to do amazing things they couldn’t do on their own. They are a small and dynamic team of writers, thinkers, producers and publishers who love arts and culture, understand digital and believe that cultural organisations have a vital place in a better world. They are best known for publishing great websites about culture; producing the successful Museums at Night festival of after-hours openings, and leading Let’s Get Real, the collaborative action research project involving cultural organisations across the UK and Europe. They also aggregate and share data about thousands of cultural events exhibitions and venues with a range of partners.

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