Bibliography

Title:Transforming a museum through product management
Authors:Lucie Paterson
Type:Paper
Publication:MW2017: Museums and the Web 2017
Year:2017
Abstract:

Drawing on the recent successes of the Experience & Digital Team at ACMI, this paper will explain how the team is using product management methods to strategically transform the organization’s culture from one of irregular, exhibition-driven change to one that is constantly and continuously evolving. Using Simon Wardley’s Pioneer Settlers Town Planners concept as a framing tool, this paper will discuss the first year of a new process implementing product management practice and conclude by giving a series of recommendations able to be adopted by museums large and small. 

Link:http://mw17.mwconf.org/paper/transforming-a-museum-through-product-management